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Ultimately, people follow people that they like, trust, and believe in. Understand how to build stronger relationships with direct and indirect reports that lead to loyalty, higher productivity, and long-term development.


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Relevant to middle and high-level managers, People Follow You provides a foundation for managing people. Practical lessons help managers employ winning interpersonal skills to move others to take action. Culture is ultimately what's borne out of the values of the company. And as we focused on serving others and we focused on serving each other that's where the culture is born.

I could go on, filling the rest of this column with quote after quote from iconic business leaders talking about the importance of culture.

People Follow You: The Real Secret to What Matters Most in Leadership

I know you've heard this, too. Yet, some things are cliches because they're the truth.

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All of those things, sure, but if you want to encourage a large team to accomplish a specific goal, you need to find a way to make them actually want to achieve it. She asked the lake why it wept for the boy, assuming it had delighted in his beauty.

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She was wrong. It is critically important as a business leader to understand what your employees see when they look at you. Do they recognize in your eyes an interest in yourself or in them?

Do you help them find their own beauty and strength or blind them by yours? The answers to these questions are the secret of truly effective leadership. If your employees only see recognition and rewards flowing to you instead of experiencing personal benefits and growth from following you, your ability to influence them will be limited. If their focus is on your benefits it will be easier to sway your team away from following you for them to pursue other opportunities.

However, if they experience sustained, positive and personal benefits such as good jobs, a comfortable income, development opportunities, personal time to enjoy life outside of work and a caring and rewarding work environment, then a strong emotional and psychological bond can be formed. This bond is also reinforced by those closest to your employees - family and friends - because they may share in the benefits, or at least take joy in seeing them happy and fulfilled.

The connection creates magic and inspires people to follow you anywhere. Acting selflessly towards others does not come naturally to every leader.

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People Follow You: The Real Secret to Inspiring Your Team to Take Action by Jeb Blount

Nor are most corporate structures set-up to encourage or foster such behavior. In many cases, personal objectives are given to leaders to reward work tasks versus achieving success by effectively leading others. Many employees doubled their salaries which altered their lives for the better.